Swimlane
4.5m x 3m International Exhibit
Swimlane is a start-up security platform that integrates tools into security stacks and automates client workflows. With massive growth over the past few years, Swimlane’s biggest challenges on the show floor were consistent messaging and branding, coupled with standing out amongst two main competitors.
Swimlanes spatial requirements:
2-3 Demo Stations
Meeting space for 4-5 people
Storage for 500 T-shirt giveaways
Hangings sign or overhead element
Approachable space, as open as possible
– The biggest challenge in this design was creating space for 2 demo stations along with storage of 500 t-shirt giveaways. With the unique use of space, I was able to fit all essential elements inside the exhibit.
Small but mighty.
Swimlane’s project ended up being one of my favorites purely because of the challenges it posed from a spatial perspective. Creative use of sqft and proper use of angles allowed me to create a space that included all of the clients asks in a functional and beautiful floorplan.