Life Proof

20x20 Island Exhibit

Lifeproof came to me with the objective to recreate their existing tradeshow space. They wanted to revamp their aesthetic to make it feel more edgy and aggressive while keeping a sophisticated and polished feel. Along with the style of the space, they wanted to create a tangible demo for attendees to test their products live on the show floor.

I chose to introduce a darker color palette, LED lighting, and natural tones and textures to accomplish their aesthetic needs. You will also see large illuminated lightboxes to allow for vibrant messaging and branding to broadcast over the show floor. A large LED tile wall to bring their high-quality video reels to life. Lastly, there will be an autograph area dedicated to photo ops and obtaining signatures from extreme athletes. I wanted this area to feel different and vibrant to help pull attention from social media and to help attract attenedes from the back of the show hall.