Challenge
For their return to Educause, Ellucian wanted to build on the success of the previous year while making subtle but impactful upgrades. The goals were to maintain a welcoming central reception, integrate multiple demo areas, and create stylish seating zones — all while keeping the layout clean and traffic flow intuitive. New wishlist items included podcasting space, high-top tables, and potential reuse of a previously unbuilt concept.

Approach
We leaned into the "business in the front, party in the back" layout, keeping high engagement zones forward-facing and reserving the rear for more relaxed interactions. The core structure was adapted to improve flow and flexibility: we removed back wall panels to open up sightlines and added modular elements like high-tops and optional monitor stations. The big wall remained a key anchor point, reimagined with the potential for a screen inside the booth. By blending formal demo spaces with laid-back seating and flexible tech zones, the booth struck the right balance between polished professionalism and casual conversation.

Highlights

• Central reception area with surrounding demo zones

• Flexible seating areas for breakout chats or potential podcasts

• Big rear wall reworked to maximize internal screen visibility

• Clean traffic flow with modular high-top + monitor "as needed" setups

• Design inspired by past concepts with refreshed execution for 2024