Constructor Shoptalk Spring 2025
20x40 Island Exhibit
Highlights
Bold corner booth presence with dominant hanging signage
Four demo stations with lounge and high-top seating options
Coffee bar as an anchor for casual engagement
Semi-private meeting area with adjacent secure storage
5x5 activation zone bringing online search technology into a physical space
Optional mini theater with headset-driven content experiences
Sephora co-brand activation highlighting Constructor’s tech in unexpected spaces
Challenge
For Shoptalk Spring 2025, Constructor is scaling up with the largest booth in its history — and it needs it to make a statement. The goal is clear: the booth must boldly convey that "Constructor is the best", support a heavy onsite presence of 20-24 team members, and deliver a flawless experience for both demos and meetings. With a corner placement, visibility, traffic flow, and impactful design elements are all critical to success.
Approach
To support Constructor’s largest and most ambitious exhibit yet, the space is designed to deliver a seamless balance between high-volume demos, premium hospitality, private meetings, and brand storytelling. The layout anchors around four flexible demo zones, a hospitality-driven coffee bar, and a semi-private meeting space — all connected by clean traffic flow and an immersive central activation.
A standout hanging sign inspired by global brand environments creates a powerful first impression from across the show floor. Inside, a 5x5 activation zone brings Constructor’s search technology to life through tactile customer product displays, while the optional mini theater offers an intimate platform for storytelling via headsets.
Every element — from the lounge seating to the laptop-based demo setups — is engineered to feel open, comfortable, and quietly premium, ensuring that Constructor’s brand message of excellence is reinforced at every interaction.
