Blauer
20x40 Modular Island Exhibit
Blauer came to me with an RFP requesting a refresh for their trade show program which consisted of 20x40, 20x30, and 20x20 layouts. They wanted a fresh take on their brand and presence on the show floor.
REQUIREMENTS
Flexible Space that adhered to a 20x40 down to a 20x20 while maintaining key elements of their floor presence
Modular Product Display areas capable of meeting seasonal and target audience needs
Optional conference room for 20x40 and 20x30 floor plans
Bold aesthetic on the show floor
Modular hanging sign to accommodate smaller configurations
– A flexible, modular product display capable of accommodating tabletop and hanging apparel.
Modular space for display of new products and apparel with the flexibility for meeting the needs of different shows. This space can also be utilized for the semi-private meeting area.
Product Demo Area
With a high end retail aesthetic, this space is dedicated to diving deeper into each product line. Visual displays of each product, staff and attendees will be able to ask questions quickly and efficiently. This area is also accompanied by a large touch screen monitor to highlight key product specifications for a more interactive experience.
20x20 + 20x30
Blauer’s biggest request was forward-thinking. They wanted to make sure that the new space didn’t change aesthetically when they moved from show to show during their active tradeshow year. With this in mind, I created a space from the ground up dedicated to being the same no matter what size space they were in.